Techniques
SEO and why the term fails completely
Recently I commented over on PR-Squared about SEO, that delightfully vague term that’s thrown around almost as much as “social media guru.” The post was on the future of public relations, and where PR was headed. One of the explored paths, a scorched wasteland of a future, was SEO. Since my opinion on SEO is [...]
Facebook’s fountain of youth
Facebook is rolling out a new layout. If the story doesn’t sound familiar, it should. You can guess the rest. Some people got it early. It has mixed reviews. There’s a facebook group with thousands of people unhappy with the changes. And the latest step: People groaning that it’s already happening again. (The irony of including [...]
How Apple hides the iPad’s dirty little secret with an optical illusion.
Here’s the iPad as you (probably) haven’t seen it before: Like many others, at one point I found myself asking, “Wait… it’s a 4:3 screen?” It wasn’t because I was disappointed in the new specs; this was hours after I had seen actual images of the device. “I could have sworn it was widescreen!” I [...]
Intentionally unprofessional: Design techniques that could backfire
One of the worst things about design is that you can put a lot of work into something that comes out looking like, well… nobody put a lot of work into it at all. Here are a few techniques that could make you look like an amateur, even if you know what you’re doing. Blur [...]
Updating a logo? Bring it to a boil.
Whether you’re updating your company image or simply evaluating how memorable your logo is, sometimes boiling it down to basics can help. I wrote about brand perception and brand image before over on Fedorable, and some of that thinking applies here. Brand perception is how customers see a company, and brand image is the actual [...]
5 things you might not know about CSS sprites
CSS sprites are a pretty popular technique now, but I still see a lot of common mistakes or misconceptions when it comes to implementing them. Here’s a few advanced tips to keep in mind. GIF or PNG-8 sprites should be grouped by color If you’re taking advantage of the low file sizes offered by the [...]