Facebook is rolling out a new layout. If the story doesn’t sound familiar, it should.
You can guess the rest. Some people got it early. It has mixed reviews. There’s a facebook group with thousands of people unhappy with the changes. And the latest step: People groaning that it’s already happening again. (The irony of including this step in this post is not lost on me, but bear with me for a moment.)
It’s starting to feel like they’re just moving the same ol’ furniture around.
Maybe that’s exactly what they’re doing. Has Facebook found the formula for keeping the top spot? Keep it feeling fresh, even if nothing has changed all that much.
Madonna reinvented herself every few years. Facebook rolls out a new layout every few months.
Is it the only reason they have hundreds of millions of users? No. But it’s a big reason that people are staying with the site.
The takeaway: It seems to work.
What have you done lately to keep your site feeling fresh?